Marketing ROI Calculator

Find out where you stand today and what you'll need to reach your goals.

Where you stand today


$
%

Your growth goals


%

Current numbers

Based on the numbers you achieved over the last 12 months.


(new clients acquired - cancelled clients) ÷ (active clients - new clients - cancelled clients)
%
new clients acquired ÷ leads captured
%
cancelled clients ÷ (active clients - new clients - cancelled clients)
%
MRR per client x active clients x 12 months
$
annual revenue x profit margin
$
MRR per client x months as client
$
MRR per client x months as client x profit margin
$
client lifetime value x sales close rate
$

Growth goals

Based on where you stand currently and your target growth rate.


active clients x (1+target growth rate)
target clients - existing clients - clients expected to cancel
clients to acquire ÷ sales close rate
leads to acquire x value of each lead
$

Your marketing budget

Based on your target growth rate, client lifetime value, and marketing ROI estimate.


100% ROI means that every $1.00 spent on marketing returns $2.00 in profit.
lead value ÷ (1+target marketing ROI)
$
annual budget ÷ 4
$
annual budget ÷ 12
$

Want a copy of this report?

We'll email your results and give you access to a spreadsheet you can edit on your own.