Fractional CMO services
Experience a better kind of marketing
The three key ingredients for growing your business
Why it matters
Most businesses lack a growth strategy. They run campaigns without understanding their own differentiation, identifying their ideal customers, or analyzing the competition. And so, the campaigns fail to connect.
How to make it work
Your fCMO immerses themselves in your business and uses proven methodologies to develop your strategy. They use your new strategy to create campaigns that resonate with your ideal customers. This is the fastest and most effective way to generate leads.
Why it matters
If you only know how to react to the market, you won’t succeed. You can’t attract quality leads by trying to chase trends, undercut rivals, or distract people with outbound ad campaigns. You can hire an agency, but they won’t really understand your business or your customers.
How to make it work
Your fCMO builds your in-house competency. They identify the people, tools, and processes to make your marketing effective. They’ll pick the right CRM and marketing software and create a repeatable 90-day system so you can learn, iterate, and not simply react.
Why it matters
Business leaders often make marketing one of their many responsibilities. They wear too many hats, so they never develop marketing strategy or capabilities. But marketing isn’t something you can do on the side anymore — it’s specialized and constantly evolving. It requires continuous iteration by an expert who’s accountable to your business.
How to make it work
An fCMO gives you cost-effective and low-risk access to that expertise and leadership. They take ownership of your marketing and help you not only develop a marketing system that grows your business but also puts the right people in place to keep it working.
Start with a strategic marketing plan.
We use a proven system to identify your competitive advantages and create brand messaging that inspires your ideal clients to take action.
Which program is right for you?
- Most popular
Marketing Transformation
90-day program
Proven methodologies create a foundation for your in-house marketing capabilities, setting you up for long-term, stable success.
$3,500
/mo
x3 monthly payments
Marketing Blueprint
6-week program
You are already headed in the right direction but want a fully customized, executable strategy for your marketing team or vendors.
$6,000
One-time payment
Marketing Transformation
Marketing Blueprint
Overview
Duration
90 days
6 weeks
Time commitment
Medium
High
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
—
Team leader interviews
—
Client interviews
—
Marketing vendor interviews
—
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
—
90-day marketing plan
—
Marketing dashboard
—
Team structure
—
Job descriptions
—
Candidate interviews
—
Marketing vendor interviews
—
Training programs
—
Marketing systems
—
Marketing Transformation
Overview
Duration
90 days
Time commitment
Medium
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
Team leader interviews
Client interviews
Marketing vendor interviews
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
90-day marketing plan
Marketing dashboard
Team structure
Job descriptions
Candidate interviews
Marketing vendor interviews
Training programs
Marketing systems
Marketing Blueprint
Overview
Duration
6 weeks
Time commitment
High
Information Gathering
Marketing activity review
Sales collateral review
Website analysis
SEO analysis
Competitor analysis
Sales call recordings analysis
—
Team leader interviews
—
Client interviews
—
Marketing vendor interviews
—
Marketing Plan
SWOT analysis
Buyer personas
Buyer’s journey map
Customer narrative
Pitch script
Website strategy
Campaign strategy
Marketing gap analysis
Report of findings
Marketing Leadership
Marketing budget
—
90-day marketing plan
—
Marketing dashboard
—
Team structure
—
Job descriptions
—
Candidate interviews
—
Marketing vendor interviews
—
Training programs
—
Marketing systems
—
Implement your strategy with a marketing leader on your team.
Gain cost-effective access to marketing expertise and build a repeatable system that grows your business. You can start with a fully accountable fCMO or choose the level of leadership you require.
- Accountable marketing leadership
Your fCMO takes ownership of your marketing to ensure results. They perform foundational analysis, strategy planning, and team building, and they develop your first campaigns.
- $6,000 per month
- Up to 40 hours per month
- Strategic direction and oversight
Your Marketing Coach provides strategic direction and training to your marketing team members. Their goal is to ensure your inbound marketing is a repeatable success.
- $3,500 per month
- Up to 20 hours per month
- Guidance and problem solving
Your Marketing Advisor is in the background, providing feedback and advice so everyone in your company stays headed in the right direction. They are there to bounce ideas off and problem-solve.
- $1,000 per month
- Up to 5 hours per month
- Hiring Assistance
The challenge for any marketing team is finding the right people. Your fCMO will handle this as well – like having your own hiring manager. They’ll define the roles and responsibilities for your new in-house marketing team then work with your HR department or a recruiter to fill them.
- Included with fCMO engagements
- Vendor Selection
Not only will I oversee your internal marketing team, but I’ll also select vendors to suppliment the team in areas that don’t require a full-time hire. I will interview potential vendors, evaluating them for quality, and ensure they are a good fit for the organization.
- Included with fCMO and Marketing Coach engagements
Hear from our clients
We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.
Jamie Lustfield
Account Manager, A Couple of Gurus
Scott will take you through foundational work so that you can better understand the clients your company is pursuing. That foundational work is incredibly important and valuable.
Mark Friedman
Managing Director, Baan Thai
Working with our fractional CMO got us to focus on what makes us different and how to get that message across. We’re now able to expand our messaging to target the specific industries that align with our long-term goals.
Jason Buckley
CEO, Jasco Technology
Our proven 3-phase process for sustainable growth
The only marketing solution that gets less expensive over time.
Phase one
Your marketing strategy
Through research and a series of 1:1 calls, your fCMO learns all about your business. They work with you to define your areas of differentiation and highlight your strengths.
Phase two
Your marketing capabilities
With your strategy defined, your fCMO uses this phase to make sure you have the right people, tools, and processes for executing that strategy and monitoring the results.
Phase three
Ongoing marketing guidance
With your system up and running, your fCMO adapts their engagement level as needed, staying on as marketing lead or transitioning to a coach or advisor role.
Are we a good fit for your business?
Book your 15-minute discovery call to find out.
Drop of a hat guarantee
Business leaders need to wear a lot of hats. It’s exciting, but also stressful. We guarantee that within the first 30 days of working with your fractional CMO, you’ll know your marketing is in good hands. It’ll be one less hat you have to wear. And if you don’t feel this weight off your shoulders, we’ll give you your money back.
Tremendous upside and zero risk!
Frequently Asked Questions
Our network of fractional CMOs are American, French, and Australian expats who are based out of Thailand. The lower cost of living in Thailand allows us to provide services at competitive rates.
No, prices vary slightly depending on the experience level of the fractional CMO. We’ll make sure to get you connected to a fractional CMO that’s within your budget and well-suited to help your business.
Yes, we do. The tiers listed in the pricing table represent the most common scenarios based on our experience. Once you get on a call with an fCMO, you can work together to define the engagement level that best sets you up for success.
No, you may hire a fractional CMO as a leader, coach, or advisor. However, the most common path is to start at the fCMO leader level and reduce the engagement level over time. This is because building the marketing foundation is the most time consuming part of the process. The goal of your fractional CMO is to build a self-sufficient team from within your organization. After about 6-12 months, once the appropriate team members are hired and trained, your fractional CMO will take a step back and act as a coach until the team is confident on their own. Then your fCMO will remain accessible as an advisor for as long as you need them.
Yes, we offer a 30 day money-back guarantee. If you and your fCMO agree to a partnership and you later discover it’s not a good fit, you’ll get 100% of your first month’s payment back. It’s seriously zero risk.
Monthly. The first month’s invoice must be paid before work can begin.
No, we start with just a 30-day commitment as you develop your relationship with your fCMO. Once you determine you’re a good fit for one another, your fCMO will require a 90-day rolling commitment to align with your 90-day marketing campaigns.
In order for your fCMO to build and lead an effective marketing team, they will need support from your HR team. For instance, your fCMO will rely on HR to publish job postings, conduct phone screenings, and check references. Your fCMO will interview candidates and assess their marketing acumen, but they will rely on others within your organization to assess culture fit.
No, we are not a marketing agency. In fact, we’re about as far as you can get from an agency. We believe that most small and mid-sized businesses need an internal marketing team (even if it’s small) in order to compete in this competitive environment. Our mission is to help you develop your internal marketing team to set your business up for long-term success. Building a team yourself can be daunting, and it can be costly if you hire the wrong marketing leader. When you partner with a fractional CMO, they will build the team, lead the team, and develop the systems to take the weight off your shoulders. And as the team proves itself, your fractional CMO will migrate into a more consultative role, staying by your side and providing advice for as long as you need them.
Partner with a marketing leader who is focused on growing your business
I’ll work with you every step of the way, learning about your business and helping you define your goals. I provide guidance and strategy and work alongside your team to turn the plan into action.