Gym ROI Calculator

Find out where you stand today and what you'll need to reach your goals.

Where you stand today


$
%

Your growth goals


%
50% ROI means that every $1 spent on marketing returns $1.50 in profit. This value can be adjusted.
%

Current numbers

Based on the numbers you achieved over the last 12 months.


(new members gained - cancelled members) ÷ (active members - new members - cancelled members)
%
new members gained ÷ leads captured
%
cancelled members ÷ (active members - new members - cancelled members)
%
MRR per member x active members x 12 months
$
annual revenue x profit margin
$
MRR per member x months as member x profit margin
$
member lifetime value x sales close rate
$

Growth goals

Based on where you stand currently and your target growth rate.


active members x (1+target growth rate)
target members - existing members - members expected to cancel
members to acquire ÷ sales close rate
leads to acquire x value of each lead
$

Your marketing budget

Based on your target growth rate and the ROI you expect from your marketing spend.


lead value ÷ (1+target marketing ROI)
$
annual budget ÷ 4
$
annual budget ÷ 12
$

Want a copy of this report?

We'll email your results and give you access to a spreadsheet you can edit on your own.