Frequently Asked Questions

Category

Marketing Blueprint

If your brand messaging is on point and you already have buyer personas and a marketing strategy, that’s great! It will make the process even smoother. We’ll incorporate what you have and adapt your Blueprint as needed.

However, we won’t skip the Blueprint, because it’s a critical step in the process. While you know about your business, we need to make sure we get to know it as well, so we can market you effectively. It’s also a great opportunity to test out your Growth Manager and make sure they’re the right fit for your needs.

Skepticism is reasonable: You’ve probably encountered some sort of “blueprint” or “roadmap” before. Maybe it wasn’t all you were expecting. Maybe it was an automated SEO report or a generic list of recommendations that didn’t provide specifics, or any real value.

Our Blueprint isn’t just a proposal. Rather than pitching you services, it will demonstrate exactly which marketing actions will help your business, and how. Your Growth Manager will be working with you and providing deliverables that you’ll benefit from, even if you don’t choose to hire us for a website rebuild or managed campaigns.

Most importantly, our Blueprint is not generic. While we adhere to inbound marketing best practices, the strategy and planning we provide in the Blueprint will be unique to your business because it will be created through research and consultation.

We sure do! The Marketing Blueprint is a standalone service that lasts 5 weeks. If you aren’t satisfied with the value you’re receiving, you can cancel within the first 14 days and get a full refund.

Website

We don’t want to waste your money by directing visitors to a site that isn’t able to effectively capture leads. As part of the Marketing Blueprint, we’ll assess your current website: Is it consistently capturing leads? Does it demonstrate your differentiation in the market? Does it offer an organized and appealing experience for the user? How is its search performance?

If it checks all the boxes, we may not need to rebuild it. If we do, you’ll have ample opportunity to direct its design and make it a reflection of your brand and your personal tastes. The most important thing is that your website is working well before we launch your marketing campaigns.

Marketing Campaigns

Absolutely! We take the inbound-first approach because of how important it is to have your website and content on point. But once your inbound campaigns are running, we can certainly work with you to launch outbound campaigns. Our ad specialists have several certifications including Facebook Blueprint, Google Ads Search, Google Ads Display, and LinkedIn advertising.

Absolutely not. If we enter into a Dedicated Marketing partnership, we work to prove our value each and every month. All we ask is that you give us 30 days notice if you decide to cancel.

Other

We’re typically 20-60% more affordable than our competitors. We’re able to keep our costs down because we’re based in Bangkok, but we tap into an international talent pool. Our Growth Managers are from the US and Australia, our copywriters are native English speakers from the UK and Canada, and the rest of our team are from Asia and Europe. All of our clients are from the US, Canada, Australia, the UK, and New Zealand.

You’ll be speaking with your Growth Manager during North American morning working hours, and they and their team will be working on your campaigns while you sleep.