Case Study

Zeta Sky

Zeta Sky is a Managed IT Services Provider based in Southern California, USA.

Challenges

Zeta Sky relied on referrals as a way of obtaining new clients. They wanted to move beyond this by developing an online presence to attract new leads. However, their website was not effectively communicating their service offerings and range of technical expertise.

Solutions

We researched and defined Zeta Sky’s offerings and target audiences, allowing us to build a website that clearly and concisely showcases their managed IT and security services. We created a case studies archive to demonstrate their expertise and promote it to prospects in email outreach campaigns. To further attract new prospects, we worked with them to plan events such as NCSAM 2019.

Results

Zeta Sky’s been working with our dedicated strategist since 2019. They no longer face questions about their experience or expertise from prospective clients, as these are clearly communicated on their website and via their growing reputation. They now have effective ways of attracting clients, both on and offline.

Services we provided

Blog Articles The blog is a center for the information the client’s customers are looking for, educating them and leading them to the clients’ sales funnel.
Web Development The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
Customer Narrative We work with the client to clarify their brand voice and make their website and marketing materials appealing to their ideal prospects.
Competitor Analysis We investigate the client’s rivals’ strategies, strengths, and weaknesses to identify opportunities for the client to stand apart.
Buyer Personas Using the client’s current customer data, we create profiles of ideal prospects so we know who to target and who not to target.
Marketing Strategy Direct communication with a dedicated Growth Manager, a marketing expert who is backed by a team of writers, designers, and developers. They research the business and plan unique campaigns.
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