Case Study

Umbrella Managed Systems

Umbrella Managed Systems is a Managed IT Services Provider based in Kansas City, Missouri, USA.

Challenges

Umbrella Managed Systems were struggling to communicate their complex services concisely to their target audience, both existing and prospective clients. Their website lacked clear conversion opportunities.

Solutions

We rebuilt their site using custom graphics and text that communicate their message clearly, and created user-friendly site navigation that makes information easier to find. To build their mailing list, we produced several downloadable pieces of content, then created a quarterly newsletter template with regular releases to engage with existing clients and leads.

Results

Through collaboration with our dedicated strategist, Umbrella now has a clear and proven strategy for generating leads and communicating with clients and prospects. Their website accurately reflects their services and offers clearly defined and appealing conversion opportunities.

Services we provided

Lead Magnets Guides, eBooks, and other high-value but free content that appeals to the target audience and persuades them to share their contact information.
Blog Articles The blog is a center for the information the client’s customers are looking for, educating them and leading them to the clients’ sales funnel.
Web Development The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
Customer Narrative We work with the client to clarify their brand voice and make their website and marketing materials appealing to their ideal prospects.
Buyer Personas Using the client’s current customer data, we create profiles of ideal prospects so we know who to target and who not to target.
Marketing Strategy Direct communication with a dedicated Growth Manager, a marketing expert who is backed by a team of writers, designers, and developers. They research the business and plan unique campaigns.
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