Problem
StratInt Research was missing a clear brand identity and a corporate website that reflects the expertise and high-precision work they deliver to their clients. They also lacked a comprehensive strategic marketing plan aimed at defining their target audience and how to engage with them effectively.
The Solution
We assisted StratInt Research on multiple levels. We started by refining their target audience, developing a customer narrative and pitch script, and analyzing their online presence as well as their online competitors’. We then came up with a new brand identity and logo that reflects who they are and what they stand for. Finally, we completely redesigned their website, strengthening their homepage and strategic internal pages with the right brand messages, and adding missing pages identified in the content gap analysis.
The Results
StratInt Research is now well equipped with a strategic marketing plan and roadmap, in addition to a brand-new SEO-optimized website with a modern look and content that is relevant to their target audience. Through branding exercises conducted by us, StratInt Research have refreshed their brand identity and are now confident prospecting potential clients and partners/investors with their new set of marketing tools.
Services we provided
Web Development
The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design
Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting
Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
SEO Analysis
We deliver a report that reveals gaps and opportunities in the client’s SEO strategy, and helps them publish content their customers are really searching for.
Pitch Script
We write targeted pitches based on the Ray Edwards framework that are used for the client’s website, email campaigns, and other marketing materials.
Customer Narrative
We work with the client to clarify their brand voice and make their website and marketing materials appealing to their ideal prospects.
Competitor Analysis
We investigate the client’s rivals’ strategies, strengths, and weaknesses to identify opportunities for the client to stand apart.
Buyer Personas
Using the client’s current customer data, we create profiles of ideal prospects so we know who to target and who not to target.
Marketing Strategy
Direct communication with a dedicated Growth Manager, a marketing expert who is backed by a team of writers, designers, and developers. They research the business and plan unique campaigns.
