Facet Seven were highly motivated to expand their operations. However, they were struggling to communicate their fitness expertise to potential new gym members and their workplace benefits to potential new trainers. They also lacked a cohesive brand identity, which made it difficult to create a strategy for gaining qualified leads.
We assigned a dedicated strategist who worked with Facet Seven to identify their ideal audiences and their problems and needs. We then rewrote and redesigned key pages on their website and published SEO-optimized blog posts to communicate how Facet Seven can meet these needs. In addition to the web pages and blog, PPC Google Ads direct prospects to their membership page.
Through their website rebrand and authoritative articles, Facet Seven has been able to establish itself as a gym where anyone can train like an athlete. They have a platform for communicating their expertise in whole-body fitness, endurance training, and injury recovery. They have seen an increase in qualified leads, specifically triathletes and runners.