Case Study

Continuous Networks

Continuous Networks is a Managed IT Services Provider serving New York and New Jersey, USA.

Challenges

Continuous Networks' website was not in line with their brand messaging and lacked marketing strategy. They wanted to create more content to generate leads and prepare themselves for expansion.

Solutions

We assigned a dedicated strategist to work with Continuous Networks on redeveloping their website to align with their brand. We rewrote their site’s industry, service, and location pages to reflect their offerings and target their intended audience. We then created blog posts and an eBook download to attract prospects and generate leads.

Results

Continuous Networks’ website now reflects their brand and offers clear paths to conversion and strategies for generating leads.

Services we provided

Web Development The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
SEO Analysis We deliver a report that reveals gaps and opportunities in the client’s SEO strategy, and helps them publish content their customers are really searching for.
Pitch Script We write targeted pitches based on the Ray Edwards framework that are used for the client’s website, email campaigns, and other marketing materials.
Customer Narrative We work with the client to clarify their brand voice and make their website and marketing materials appealing to their ideal prospects.
Competitor Analysis We investigate the client’s rivals’ strategies, strengths, and weaknesses to identify opportunities for the client to stand apart.
Buyer Personas Using the client’s current customer data, we create profiles of ideal prospects so we know who to target and who not to target.
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