Case Study

A Couple of Gurus

A Couple of Gurus is a Managed IT Services Provider based in Minneapolis, Minnesota, USA.

Challenges

Before partnering with us, A Couple of Gurus’ marketing efforts were sporadic and lacked direction. They wanted to be more intentional about the market segments they served and highlight their specialities, but they lacked the resources to craft their message and execute successful campaigns. Their outdated website offered a poor user experience and did not clearly reflect their values.

Solutions

We assigned a dedicated strategist to take on the role of their vCMO. They worked closely with the Gurus’ leadership to craft a strategy and set out a clear execution plan. In regular 1:1 calls, we turned their thoughts into content that could be used for their marketing, including conversion-focused blogs and guides. Leveraging our team of SEOs, writers, designers, and developers, we refreshed their website with better UX, new messaging, and pages targeting specific industries.

Results

By streamlining their marketing efforts, they were able to stay on target and sustain a content marketing strategy that delivered great results, including new leads every month. Their website now communicates their brand and values clearly. They see significant traffic to their site related to keywords they were targeting, such as “CMMC”.

Services we provided

Lead Magnets Guides, eBooks, and other high-value but free content that appeals to the target audience and persuades them to share their contact information.
Blog Articles The blog is a center for the information the client’s customers are looking for, educating them and leading them to the clients’ sales funnel.
Web Development The new site is built with industry best practices and code optimized for fast load times. All pages are cross browser and device tested.
Web Design Wireframes and mockups that the client approves along the way ensure the design is effective and visually appealing to their target audience.
Copywriting Our native-English copywriters use the client’s Blueprint to create appealing messaging and clear calls to action.
Customer Narrative We work with the client to clarify their brand voice and make their website and marketing materials appealing to their ideal prospects.
Competitor Analysis We investigate the client’s rivals’ strategies, strengths, and weaknesses to identify opportunities for the client to stand apart.
Buyer Personas Using the client’s current customer data, we create profiles of ideal prospects so we know who to target and who not to target.
Marketing Strategy Direct communication with a dedicated Growth Manager, a marketing expert who is backed by a team of writers, designers, and developers. They research the business and plan unique campaigns.

We feel our messaging is very targeted now. The process helped us really define our target market and make our messaging very specific. Our leads have become regular – around one per week, just from our website.

Jamie Lustfield

Account Manager

, A Couple of Gurus

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